About Sell2Retail
We are a specialised retail solutions provider dedicated to helping US brands succeed in the Australian market.
Our Mission
At Sell2Retail, our mission is to bridge the gap between ambitious US manufacturers and Australia's most influential retail channels. We believe every great American product deserves a place on Australian shelves.
Founded by industry veterans with decades of combined experience in international retail, we understand the complexities of cross-border market entry — from Australian regulatory compliance to buyer negotiations with major chains like Woolworths and Coles. Our team has launched over 300 US brands into Australian retail.
Our Core Values
The principles that guide everything we do.
Results-Driven
Every strategy we develop is focused on measurable outcomes — shelf placement, sales velocity, and market share growth in Australian retail.
Transparency
Clear communication, honest assessments, and no hidden fees. We build trust through complete visibility across both markets.
Excellence
We hold ourselves to the highest standards in retail partnerships, Australian compliance, and client service.
Partnership
Your success is our success. We operate as an extension of your US team, fully invested in your Australian market growth.
Success Stories
Real results from US brands that trusted Sell2Retail to enter Australia.
US Protein Bar Company
1,800 store placements in 8 months
Helped a leading US protein bar brand navigate FSANZ regulations and secure placements in Woolworths and Coles nationwide across Australia.
American BBQ Sauce Brand
Woolworths & Costco Australia distribution
Guided a premium US BBQ sauce company through Australian food standards compliance, achieving placement in Woolworths and Costco within the first year.
US Electronics Startup
JB Hi-Fi nationwide launch
Facilitated JB Hi-Fi partnership and managed international logistics for a consumer electronics brand entering the Australian market from California.