About Sell2Retail
We're a small, hands-on team that does one thing well: getting US brands onto Australian retail shelves.
Who We Are
We're a small team with deep experience on both sides of the Pacific. We've spent decades working inside Australian retail — and we use that knowledge to help US brands get listed, get stocked, and get selling.
We know the buyers, we know the compliance landscape, and we know what it takes to get a US product onto shelves at Woolworths, Coles, and beyond. No layers of account managers — when you work with us, you work with the people doing the work.
Our Core Values
How we work — and what you can expect from us.
Results-Driven
We measure ourselves on what actually matters — did your product get listed, and is it selling? Everything we do points toward that.
Straight Talking
We'll tell you what's working and what isn't. No sugarcoating, no hidden fees — just honest advice from people who've done this before.
High Standards
We're a small team by choice — it means everyone on a project is senior, experienced, and personally accountable for the outcome.
True Partnership
We work alongside you, not above you. Think of us as your Australian arm — embedded in your plans, not just advising from the sidelines.
Success Stories
A few examples from brands we've worked with.
US Protein Bar Company
1,800 store placements in 8 months
We walked them through FSANZ compliance, rebuilt their pitch for local buyers, and secured placements in Woolworths and Coles nationwide.
American BBQ Sauce Brand
Woolworths & Costco Australia distribution
We handled labelling, food standards, and buyer introductions — they landed in Woolworths and Costco Australia within the first year.
US Electronics Startup
JB Hi-Fi nationwide launch
We managed the JB Hi-Fi relationship end-to-end — from pitch through to logistics — for a California-based consumer electronics brand.