Most Australian retailers assess new products in structured range reviews that happen at set times each year, by category. Miss the window or arrive underprepared, and you may wait another 6–12 months. Preparation and timing are everything.
Know the timing
Each category has its own range review calendar. Knowing when your category is reviewed lets you work backwards and ensure your pitch, pricing and supply are all ready in time.
Bring a complete submission
A strong submission typically includes a category rationale, your range and pricing recommendation, margin detail, marketing support, supply capability and compliance evidence. Gaps create doubt.
Make it easy to say yes
Buyers assess many products in a short window. A clear, well-structured, locally-relevant submission stands out simply by being easy to evaluate and low-risk to range.
Key Takeaway
Treat the range review as the moment everything has been building towards. Know the timing, bring a complete submission, and make the buyer’s decision easy.